All of these elements were designed to promote a fun and relaxed atmosphere and five-star customer service, Gagneja says.
“The first things we looked at were the senses that evoke fear – the noises, the smell of the place, the textures, the colors,” he says, illustrating the practice’s attention to detail. “The first time you walk into the office [you’ll notice] a fragrance. We actually selected a scent that will relax you… We didn’t hold back on the expenses because we wanted parents to feel comfortable. So instead of a waiting room, [we have] a parent lounge.”
While the practice’s unique environment aims to take the anxiety factor out of a trip to the dentist, it also helps the small business stand out in a crowded market – a fact that Gagneja hopes will benefit Must Love Kids’ future growth.
“Once this practice is running smoothly and we’ve tested all our systems we would like to expand to [another] location – maybe a second or a third,” he says, with a caveat: “We do not want to grow too large too soon even if we have the option to expand because it could become more of a corporate dentistry, which does lose the personal touch. I think it’s very important not to do that.”
Must Love Kids specializes in children ages 6 months to 18 years. The practice is located at 601 SE 117th Ave., Suite 150, in Vancouver.
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