The new IMAX Experience and Regal Premium ExperienceSM (“RPX”) officially kicked off last week on two screens with Iron Man 3 in 3D.
Regal describes their new RPX concept as a “custom-built premium environment featuring elegant and luxurious seats” with a 47-foot wide screen and state-of-the-art sound system.
The IMAX Experience projects films on a specially-designed screen that is slightly curved and moved forward to further immerse the audience.
“By adding the combination of both IMAX and the Regal Premium Experience to our Cascade Stadium 16, moviegoers in Vancouver have a wealth of choices at this already popular location,” said Russ Nunley, Regal Entertainment Group VP of marketing and communications, in a press release. “This is also the first RPX auditorium that we have opened in the Portland market. And I can’t wait for our moviegoers to come see and hear what they’ve been missing.”