Vancouver-headquartered Papa Murphy’s Holdings, Inc. has launched a new website in an effort to improve its customer ordering experience.
The revamped website, combined with a new e-commerce platform, is expected to create new sales opportunities for the company. The new digital ordering system portrays the in-store experience, aiming to bring to life each ingredient as if the customer was in-store.
“For 35 years, we have focused on bringing families together through food people love and we are confident our new e-commerce platform will further this mission by offering a simple, online solution for ordering fresh pizza that can be served hot out of the oven at the customer’s convenience,” said Ken Calwell, president and chief executive officer of Papa Murphy’s. “The launch of this online platform underscores our commitment to and investment in adopting the latest technology that will support our future growth and increase sales by providing a reliable and enjoyable online ordering experience for our customers.
“We believe technology is the gateway to growth for Papa Murphy’s and the new ecommerce platform is the first step toward precision marketing which will ultimately enable us to truly connect with our customers to offer unique messages based on their needs and ordering behavior,” Calwell added.
Papa Murphy’s selected Deloitte Digital, a creative digital consultancy within Deloitte Consulting LLP, to assist in developing the new digital platform and website.
Editor’s Note: Papa Murphy’s CEO Ken Calwell will headline the Vancouver Business Journal’s next Boardroom Breakfast event on Wednesday, April 6. For more info, visit www.vbjusa.com/boardroom-breakfast-series.