Vancouver-headquartered Papa Murphy’s Holdings Inc. recently signed agreements with Waterman Acquisition Company LLC to develop an additional 12 new Papa Murphy’s pizza stores in Alabama and North Carolina over the next four years.
Jayson Tipp, chief development officer and senior vice president of technology for Papa Murphy’s, said the expansion in the Southern U.S. signals the company’s commitment to expanding its brand to underserved markets.
“Consumers are attracted to our brand because of our commitment to customer service, high quality products that make meal preparation for families easy with our bake-at-home model,” said Tipp. “In addition, the recent launch of a new online ordering system allows customers to create their own fresh pizza online and the convenience to pick up their order in-store when they want, is already creating new sales opportunities and providing new ways to engage with customers.”
According to a recent study by AggData, Papa Murphy’s is the fastest growing chain in Alabama with a 43 percent growth rate in the area.
“After experiencing significant growth with our Papa Murphy’s stores in these markets over the last five years, I knew it was time to expand our portfolio and add these additional locations,” said Waterman Acquisition owner Boyd Simpson, a franchise owner with Papa Murphy’s since 2011. “This expanded agreement reinforces my belief in the strength of the brand, the quality of the product and the company’s commitment to first-class service.”