The Vancouver-based company conducted an extensive nationwide search of licensing agencies to take advantage of revenue growth opportunities and to extend awareness and access of the Nautilus and Bowflex brands into new categories and channels of distribution, said Nautilus CEO Bruce Cazenave.
“Our design and innovation heritage has positioned Nautilus and Bowflex as best-in-class brands for home fitness products,” explained Cazenave. “We see great potential in expanding these brands through new licensing opportunities that will deliver high quality fitness solution products to consumers while further solidifying their position as the most recognized and respected brands in the home health and fitness market.”