Integra, a Vancouver-based supplier of fiber-based, carrier-grade networking, communications and technology solutions, announced this week the formation of two new business units – Integra Business and Electric Lightwave – to better align its sales, services and fiber network solutions.
Electric Lightwave will serve the company’s largest customers in enterprise markets, as well as government and education organizations and the company’s wholesale carrier customers. Additionally, it will incorporate an aggressive focus on expansion and utilization of Integra’s fiber assets, the company said.
Integra Business will serve the company’s mid-market customers, focusing on delivering a highly differentiated end-to-end experience to its targeted customer segment.
“The market for high-bandwidth communication services is not one-size-fits-all, and with that in mind, we continue to evolve our sales and service models to deliver dedicated and personalized service, making us even easier to do business with,” said Robert Guth, interim CEO of Integra, in a press release. “The creation of these dedicated business units advances our ongoing objective to extend the availability and use of our advanced network infrastructure.”
Dan Stoll, who previously served as Integra’s senior vice president of strategy and development, will serve as president of Electric Lightwave. The president of Integra Business will be announced in the near future.