The new site features custom web design and unique narrative navigation. The launch is a collaborative venture between ControlTek, Portland interactive agency Outlier Solutions Inc. and technical content strategists Word Lions LLC.
“The new website gives our customers the opportunity to explore all our services and gives them what they need to make truly informed decisions,” said ControlTek President Andy LaFrazia. “We wanted to zero in on the different ways our customers gather information, reaching audiences at various levels so it’s easy to locate what they need from a high level view or a detailed description of our processes.”
A complete overhaul of ControlTek’s old website, the new site features interactive graphics and an original “choose your own adventure” style homepage navigation to showcase three over-arching storylines created by Word Lions. The storylines provide insight into ControlTek’s robust electronics manufacturing and design engineering capabilities, focusing on the information that purchasers, engineers and executives want, the company said.