As a local designer with a background in design, fashion merchandising and real estate, Taylor Alexandra uses her expertise to increase the appeal of each home and get more potential buyers in the door. Her education includes Heritage School of Interior Design, and she is also a Master Level Certified Staging Professional and active member of the Real Estate Staging Association.
Taylor has been trained to use staging design strategies to help home buyers visualize their dream life in the homes she stages. One of the big goals is to show buyers how dreamy, romantic, and well-balanced their life in the new home could be. When a buyer truly loves a home, they are so much more likely to pay a higher dollar for it.
Many people wonder why staging is important in such a dynamic seller’s market. While it’s true that many homes in our market go under contract quickly, we’ve also seen many contracts fall through. Due to the high competition among buyers, people tend to make quick, impulsive offers. When a buyer isn’t in love with the home, they’re more likely to walk away if they receive a poor inspection or a low appraisal. In this demanding Willamette Valley seller’s market, when a contract falls through and the home is relisted, we see many buyers assume there’s a serious problem with the home.
Online photos are the new curb appeal. Over 83% of buyers say photos are the most important factor when choosing homes to tour. Photos should be eye-catching and impress! Our goal is to convince the buyer to buy into the home even before seeing it in person. Empty rooms often lack an emotional connection for potential buyers!
A local professional real estate photographer commented that photographing empty rooms tends to lose scale. Having something in the room to give viewers a better idea of the size is extremely helpful. Empty rooms look smaller than staged rooms, and one thing buyers are always looking for is more space.
In a buyer’s market, staging helps sell homes quickly. In a seller’s market, staging helps you get the best price for your home and reduces the likelihood of a contract cancellation. Regardless of whether it’s a seller’s or buyer’s market, staging is a smart investment when selling a home.
By working with Alexandra Interiors & Staging, you can rest assured the investment you make will help your home sell faster and for more money.
