Salem Fashion Week is turning this week into a coordinated push for local boutiques, beauty businesses and wellness brands, with sales and special events running across Salem ahead of a Sunday runway show at the Salem Convention Center.
Rather than centering everything in one location, the event is spread across participating businesses from April 5 through April 12. The idea is to give shoppers a reason to move between stores, book beauty services and take part in themed events before the week wraps with the runway finale.
Much of the week’s activity is tied to beauty and wellness promotions. Chrystal Clear Aesthetics in Keizer is advertising several specials through April 11, including a signature facial with dermaplaning and microdermabrasion for $125, down from $159, along with brow wax and tint offers and discounted glow services. Radiance Smile Bar is offering a deluxe teeth-whitening session for $99, reduced from $149. Earth Angel Wellness is running multiple promotions through April 11, including a free consultation with qualifying purchases, 20% off peptides, vitamin injections and select supplements, and a buy-one-get-one-free offer on mHBOT packages.
Retail stores are also using the week to draw shoppers in with limited-time offers and events. The public Fashion Week calendar lists 10% off at A Wonderful World PNW for shoppers who show runway tickets, a weeklong raffle at Ivory Bull tied to online and in-store purchases, and 15% off purchases of $100 or more at Satin & Stone from April 6 through April 11. Vouture is scheduled to offer 10% off storewide on Friday, April 10, and Hattawear and Awkward Peach Boutique are listed for Style & Sip events on Wednesday, April 8.
The centerpiece of the week is the runway show on Sunday, April 12, at the Salem Convention Center. Doors open at 3:30 p.m. for mingling, shopping vendors and photo opportunities. Part 1 of the runway show, featuring emerging designers, begins at 5 p.m. After a 6 to 6:30 p.m. intermission, Part 2 featuring premiere designers runs from 6:30 to 7:30 p.m., followed by more shopping and mingling until 8:30 p.m.
Salem Fashion Week tickets are priced at $10 and include access to local vendor booths, light appetizers, a cash bar, a photobooth and the Salem Glam Award contest for best dressed. A Clink promotion is also tied to the finale, offering 15% off brunch on Sunday before the show for ticket holders with reservations.
Businesses and designers listed for the runway include Ivory Bull & Co., A Wonderful World PNW, Olivia’s, Top Drawer Boutique, Winslow Boutique, Vouture Designs by Vien, Awkward Peach and Hattawear.
How To Get Involved
Those who want to take part in Salem Fashion Week still have several options. Available participation levels include a Model Lounge Sponsor package for $500 and a Gold Sponsor package for $300. Ticket options include one VIP ticket remaining at $100, four front-row tickets remaining at $50, and general admission tickets for $10. A Paparazzi Experience add-on is also available for $20.
For Salem retailers, the week is more than a fashion event. It is an effort to turn style, beauty and local shopping into one shared draw, with the runway show serving as the week’s main attraction.
